86% of Canadian social networkers are on Facebook. Globally, there are over 800 million Facebook users. Twitter and LinkedIn are also being adopted by companies and nonprofits to reach out to those in their crowd. 92% of the “Top 50″ nonprofits in the US have a presence on at least one social media site that’s linked to their homepage. Today, online giving is one of the fastest growing donation channels.
Social Media: An Opportunity for Giving
Social media is a great way to refer people back to your website or fundraising pages, connect with existing supporters and gain new supporters through the networks of those in your crowd. Today, social media is a very small, but rapidly growing channel for fundraising. A successful fundraising campaign will involve multiple channels that support one another to achieve a goal or set of goals.
As the holiday season is in full swing, many charities are well on their way with annual giving campaigns and other fundraising efforts. Many of them have used social media to amplify their campaigns and create multiple revenue streams – is your charity or nonprofit one of them?
Social Media and Fundraising: Are You In?
Does your charity take advantage of online opportunities for fundraising? On November 23rd, we partnered with Koodonation to host a workshop in Toronto called “Social Media, Crowdsourcing and Crowdfunding for Charities and Non-Profits“. During the presentation, Claire Kerr talked about using social media for fundraising. During the presentation, Clarie shared 4 reasons why charities should engage in social media:
- Your donors and supporters are there.
- Your sponsors and media contacts use social media.
- An additional channel for brand extension.
- Competing organizations may acquire market share in your space.