Unfortunately, money doesn’t grow on trees. With the recent economic recession, organizations and people have been strapped for cash. Spending levels haven’t returned to normal – for both companies and individuals; which means that there’s less money available for charities. People have a lot of ideas for raising money, but putting all of these ideas into action can be difficult. Planning fundraising events costs money, which can often take away from the total number of dollars that make their way to the project or cause. At Ideavibes, we’ve developed a solution to help charities raise money in an affordable way and expand the reach of every campaign.
Crowdfunding is an easy way to reach a lot of people and raise money. As our friend Linda Eagen from the ORCF said, a lot of small donations make a big difference. FundChange and crowdfunding focus on what we like to call “small do-able asks”. This means that larger projects are often broken down into smaller tasks with small fundraising goals. This makes it easier for people to choose specific projects they want to contribute to, and the projects can go ahead as they are funded, rather than waiting for a giant sum of money to be collected. Support for a project can be shown in two ways:
- Donate to of fund a project.
- Vote and comment.
Crowdfunding Changes Fundraising
I like the way Paul talks about how crowdfunding changes the way charities can look at fundraising. You don’t need to find big corporate donors and campaigns no longer have to be over the top. A project can be posted on Monday, closed on Friday and put in place the following week. Support is ramped up quickly, which means that you’ll want to talk up and promote the project before it’s posted on a crowdfunding platform in order to pique the interest of your crowd – and their crowd. This type of change is exciting, as projects take less time to come to life and there’s a real sense of camaraderie between the charity and their crowd.
FundChange is an initiative to make crowdfunding accessible to charities. FundChange is the place where great community projects and the crowd collide to fund change one project at a time. It’s about reshaping the face of fundraising for charities, keeping costs to a minimum and using the latest social media tools to engage the next generation of donors. It’s also about making things happen in real time where projects can be posted, promoted and funded in weeks, even days. Like micro-financing, crowd funding gives the power of change to individuals who feel traditional fundraising and big campaigns are not for them.